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Principi Di Marketing by Fathima, H. Anis

Principi Di Marketing

by H. Anis Fathima
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Book cover type: Paperback
  • ISBN13: 9786209048609
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Questo libro, Principi di marketing, fornisce una comprensione semplice e chiara dei concetti fondamentali del marketing. Spiega come le aziende identificano le esigenze dei clienti, creano prodotti di valore e li forniscono in modo efficace. Il libro tratta argomenti chiave come la segmentazione del mercato, il comportamento dei consumatori, il marketing mix, il ciclo di vita del prodotto, i prezzi, la promozione, la distribuzione, il marketing digitale e l'etica del marketing. Pensato appositamente per gli studenti universitari, il contenuto � presentato con un linguaggio facile da capire e con esempi pratici. Include anche le moderne tendenze del marketing, aiutando gli studenti a collegare la teoria con le applicazioni del mondo reale. Questo libro � una guida utile per tutti coloro che cercano di apprendere le basi del marketing nel dinamico ambiente economico odierno. Oltre ai concetti teorici, il libro si concentra sul ruolo del marketing nelle decisioni aziendali reali. Particolare attenzione viene data alle pratiche emergenti come il green marketing, il social media marketing e il customer relationship management (CRM). Ogni capitolo introduce i concetti passo dopo passo e si conclude con brevi riassunti e domande stimolanti per rafforzare l'apprendimento.

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