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Principi di marketing: come influenzano l'acquisto di alcolici by Kamanga, Eliam

Principi di marketing: come influenzano l'acquisto di alcolici

by Eliam Kamanga
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Book cover type: Paperback
  • ISBN13: 9786208801120
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

I concetti contenuti in questo libro costituiscono un approccio pratico all'applicazione dei principi di marketing alla commercializzazione dei prodotti. Questo libro fa luce su come i fattori di marketing come il prodotto, il prezzo, la promozione e il luogo possano essere utilizzati per promuovere prodotti come l'alcol verso segmenti di mercato difficili da raggiungere e convincere come quello degli studenti. Applicando la teoria dell'azione ragionata per comprendere i fattori che portano all'intenzione di acquistare prodotti, questo libro va anche oltre e include aspetti come la cultura, le norme sociali soggettive e l'ambiente in cui avviene l'acquisto di prodotti come l'alcol. Fornisce consigli pratici che possono migliorare il marketing dei prodotti. Il libro � altamente raccomandato per scopi accademici e per i commercianti, per aiutarli ad applicare approcci pratici al marketing di vari prodotti e servizi. I concetti contenuti nel libro possono essere utilizzati per commercializzare diversi prodotti e servizi in tutto il mondo.

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