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Princípios de Marketing by Fathima, H. Anis

Princípios de Marketing

by H. Anis Fathima
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Book cover type: Paperback
  • ISBN13: 9786209053726
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 80
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Marketing / General

Este livro, Princ�pios de Marketing, fornece uma compreens�o simples e clara dos conceitos fundamentais do marketing. Explica como as empresas identificam as necessidades dos clientes, criam produtos de valor e fornecem-nos de forma eficaz. O livro aborda temas fundamentais como a segmenta��o do mercado, o comportamento do consumidor, o marketing mix, o ciclo de vida do produto, o pre�o, a promo��o, a distribui��o, o marketing digital e a �tica do marketing. Concebido especialmente para estudantes de BCom e de licenciatura, o conte�do � apresentado numa linguagem de f�cil compreens�o com exemplos pr�ticos. Inclui tamb�m tend�ncias modernas de marketing, ajudando os estudantes a relacionar a teoria com aplica��es no mundo real. Este livro serve como um guia �til para quem procura aprender os conceitos b�sicos de marketing no ambiente empresarial din�mico atual. Para al�m dos conceitos te�ricos, o livro centra-se no papel do marketing nas decis�es empresariais da vida real. � dada especial aten��o �s pr�ticas emergentes, como o marketing ecol�gico, o marketing nas redes sociais e a gest�o das rela��es com os clientes (CRM). Cada cap�tulo introduz os conceitos passo a passo e conclui com pequenos resumos e perguntas estimulantes para refor�ar a aprendizagem.

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