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Procurement Marketing: A Strategic Concept by Udo Koppelmann

Procurement Marketing: A Strategic Concept

by Udo Koppelmann
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Book cover type: Hardcover
  • ISBN13: 9783540644590
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 184
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 1998
  • Item Weight: 459 grams
  • BISAC Subject(s): Purchasing & Buying, Economics / General, and Management

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

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