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Products and Process Innovation in the Food Industry

by Klaus Günter Grunert
Save 35% Save 35%
Current price ₹10,900.00
Original price ₹16,769.00
Original price ₹16,769.00
Original price ₹16,769.00
(-35%)
₹10,900.00
Current price ₹10,900.00

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Book cover type: Hardcover
  • ISBN13: 9780751404241
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 242
  • Original Price: EUR 149.99
  • Language: English
  • Edition: 1997
  • Item Weight: 635 grams
  • BISAC Subject(s): Food Science / General and Industries / Agribusiness

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

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