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Project Marketing: Beyond Competitive Bidding by Bernard Cova, Pervez Ghauri

Project Marketing: Beyond Competitive Bidding

by Bernard Cova , Pervez Ghauri
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Book cover type: Paperback
  • ISBN13: 9780471486640
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 240
  • Original Price: USD 83.95
  • Language: English
  • Edition: N/A
  • Item Weight: 398 grams
  • BISAC Subject(s): Advertising & Promotion

About the Book Project Marketing ist das erste englischsprachige Lehrbuch, das sich speziell mit dem Thema Projektmarketing auseinandersetzt.

Es enth�lt zahlreiche kurze Fallstudien zu einer Vielzahl von Branchen, einschlie lich Transport, Luftfahrt und Energie.

Der Band beschreibt die notwendigen Strategien und Methoden f�r konstruktives Projektmarketing.

Eine umfassende Einf�hrung in einen jungen Teilbereich des Projektmanagement.

BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.

PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.

ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.

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