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Promoting an experience-oriented approach through salesroom design

by Daniela-Valerie Markon
Save 12% Save 12%
Current price ₹4,814.00
Original price ₹5,492.00
Original price ₹5,492.00
Original price ₹5,492.00
(-12%)
₹4,814.00
Current price ₹4,814.00

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Book cover type: Paperback
  • ISBN13: 9786209257957
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 84
  • Original Price: GBP 43.41
  • Language: English
  • Edition: N/A
  • Item Weight: 123 grams
  • BISAC Subject(s): Marketing / General

The Austrian brick-and-mortar textile retail sector is under pressure from increasing market demands, such as online retail and competing companies. Companies must therefore find new strategies to remain commercially viable. One possible measure is to promote the retail experience. This paper highlights the importance of experience orientation in order to identify goals and measures that will bring about sustainable business success.

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