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Promotional Strategies and New Service Opportunities in Emerging Economies by Vipin Nadda, Sumesh Dadwal, Roya Rahimi

Promotional Strategies and New Service Opportunities in Emerging Economies

by Vipin Nadda , Sumesh Dadwal , Roya Rahimi
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Book cover type: Hardcover
  • ISBN13: 9781522522065
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Business Science Reference
  • Publisher Imprint: Business Science Reference
  • Publication Date:
  • Pages: 452
  • Original Price: USD 185.0
  • Language: English
  • Edition: N/A
  • Item Weight: 998 grams
  • BISAC Subject(s): Marketing / General

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

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