Propaganda - Spanish Edition - Edicion Español

Name: Propaganda - Spanish Edition - Edicion Español
Brand: Daupub.com
SKU: 9781939438836
Price: 1242.0 INR
Availability: InStock

by Edward Bernays

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ISBN13: 9781939438836
Binding: Paperback
Subject: N/A
Publisher: Daupub.com
Publisher Imprint: Daupub.com
Publication Date: February 28, 2023
Pages: 186
Original Price: GBP 10.99
Language: Spanish
Edition: N/A
Item Weight: 182 grams
BISAC Subject(s): Advertising & Promotion

About The Book

Este es el manual de la industria de las relaciones p�blicas. Bernays es una especie de gur�. Su gran golpe, el que le catapult� a la fama en la d�cada de 1920, fue conseguir que las mujeres empezaran a fumar. En esa �poca las mujeres no fumaban y �l lanz� campa�as masivas para Chesterfield. Conocemos las t�cnicas: modelos y estrellas de cine con cigarrillos en la boca y dem�s. Consigui� un enorme �xito y se convirti� en una figura destacada y su libro en el aut�ntico manual.

Publicista, periodista e inventor de la teor�a de relaciones p�blicas, Edward Bernays (1892-1995), nac�o en Austria y era sobrino de Sigmund Freud. Siendo a�n ni�o, sus padres se establecen en Estados Unidos. Se licenci� en Agricultura en la universidad de Cornell, pero su verdadera pasi�n era la comunicaci�n, donde desaroll� su carrera en publicidad, periodismo y, finalmente, en las relaciones p�blicas.

Bernays es considerado el "padre" de la profesi�n, ya que di� el primer paso defini�ndola, resaltando la necesidad social de �stas por ser escuchadas. En definitiva, las sociedades democr�ticas requer�an ser guiadas.

La presente obra constituye la Biblia sobre la manipulac�on que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien com�n...

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