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Public Relations by Jacquie L'Etang

Public Relations

by Jacquie L'Etang
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Book cover type: Paperback
  • ISBN13: 9781412930482
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications Ltd
  • Publisher Imprint: Sage Publications Ltd
  • Publication Date:
  • Pages: 304
  • Original Price: USD 114.0
  • Language: English
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Public Relations

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for discussion, and vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through ′discipline boxes′ which explain source domains, their origins and approaches, and connections to public relations.

L′etang, Jacquie: - Jacquie L′Etang′s books and articles have largely focused on historical, historiographical and critical themes in public relations. Recently retired, her career was spent at the University of Stirling and Queen Margaret University (QMU), Edinburgh. She currently supervises some doctoral students at QMU.

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