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Public Relations in Britain: A History of Professional Practice in the Twentieth Century

by Jacquie L'Etang
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Current price ₹10,902.00
Original price ₹18,169.00
Original price ₹18,169.00
Original price ₹18,169.00
(-40%)
₹10,902.00
Current price ₹10,902.00

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Book cover type: Hardcover
  • ISBN13: 9780805838046
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 290
  • Original Price: GBP 145.0
  • Language: English
  • Edition: N/A
  • Item Weight: 604 grams
  • BISAC Subject(s): Public Relations

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

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