Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence

Name: Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence
Brand: Praeger
SKU: 9780275951504
Price: 5501.0 INR
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by William Elwood

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ISBN13: 9780275951504
Binding: Paperback
Subject: N/A
Publisher: Praeger
Publisher Imprint: Praeger
Publication Date: June 13, 1995
Pages: 352
Original Price: GBP 42.99
Language: English
Edition: N/A
Item Weight: 549 grams
BISAC Subject(s): General, Public Relations, and Communication Studies

About The Book

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.

This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

About The Author

WILLIAM N. ELWOOD is Senior Research Scientist at NOVA Research Company and Adjunct Assistant Professor, University of Texas/Houston School of Public Health. He is the author of Rhetoric in the War on Drugs (Praeger, 1994).

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