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Publicidade enganosa by Ahmad Nadeem

Publicidade enganosa

by Ahmad Nadeem , Zarmeena Zonash , Rabbia Arshad
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₹3,900.00
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₹3,327.00
₹3,327.00

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Book cover type: Paperback
  • ISBN13: 9786208374402
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

Este estudo foi efectuado com o objetivo de explorar o carácter enganador da publicidade dos fornecedores de serviços de telecomunicações no Paquistão e o seu efeito na fidelização dos clientes. Foram recolhidos dados de utilizadores individuais de todos os fornecedores de serviços de telecomunicações no Paquistão. Os resultados do estudo revelam que os fornecedores de serviços de telecomunicações estão envolvidos em enganar o cliente apresentando falsamente a informação na sua publicidade e que este fator está a afetar a fidelidade e a satisfação do cliente. Além disso, a análise dos dados mostra que as mulheres são mais sensíveis à informação apresentada na publicidade e, por isso, são mais afectadas por este fenómeno do que os homens.

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