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Publicité trompeuse by Ahmad Nadeem

Publicité trompeuse

by Ahmad Nadeem , Zarmeena Zonash , Rabbia Arshad
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Book cover type: Paperback
  • ISBN13: 9786208374372
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 30.0
  • Language: French
  • Edition: N/A
  • Item Weight: 91 grams
  • BISAC Subject(s): Marketing / General

Cette étude a été menée pour explorer la tromperie publicitaire des fournisseurs de services de télécommunications au Pakistan et son effet sur la fidélité des clients. Les données ont été recueillies auprès d'utilisateurs individuels de tous les fournisseurs de services de télécommunications au Pakistan. Les résultats de l'étude révèlent que les fournisseurs de services de télécommunications trompent leurs clients en présentant de fausses informations dans leurs publicités et que ce facteur affecte la fidélité et la satisfaction des clients. En outre, l'analyse des données montre que les femmes sont plus sensibles aux informations présentées dans les publicités et sont donc plus touchées par ce phénomène que les hommes.

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