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Purple Goldfish Workbook: 10 Ways to Attract Raving Customers

by Evan Carroll
Save 13% Save 13%
Current price ₹3,392.00
Original price ₹3,916.00
Original price ₹3,916.00
Original price ₹3,916.00
(-13%)
₹3,392.00
Current price ₹3,392.00

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Book cover type: Paperback
  • ISBN13: 9781732665286
  • Binding: Paperback
  • Subject: N/A
  • Publisher: 9 Inch Marketing
  • Publisher Imprint: 9 Inch Marketing
  • Publication Date:
  • Pages: 74
  • Original Price: USD 39.95
  • Language: English
  • Edition: N/A
  • Item Weight: 195 grams
  • BISAC Subject(s): Customer Relations

Are you looking to stand out from your competition?

Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?

This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.

The workbook is broken up into three main parts:

Part 1 - (The Why) Introduction - the case for focusing on customer experience.

Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.

Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.

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