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QR Code: Comunicação e Engajamento by Morita, Silvia Sayuri

QR Code: Comunicação e Engajamento

by Silvia Sayuri Morita , Thomas Eckschmidt
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Book cover type: Paperback
  • ISBN13: 9781502559791
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 120
  • Original Price: USD 23.18
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 173 grams
  • BISAC Subject(s): Advertising & Promotion

Este livro busca desmistificar o QR Code, contando um pouco da sua origem e aplicações. O QR Code é uma ferramenta bastante poderosa para integrar a mídia analógica com a digital e pode ser um grande diferencial para comunicar e engajar com clientes e consumidores. Abordamos as diferentes opções de uso do QR Code, com exemplos em diversas indústrias e serviços. Fica claro que o QR Code veio para ficar e, como sempre, os primeiros tomam uma boa dianteira em relação aos concorrentes. Para aqueles que não conhecem, podem achar que o QR Code é uma solução para grandes empresas com grandes orçamentos de marketing, quando, na verdade, ele é um nivelador e democratizador da comunicação. Apenas a criatividade de sua aplicação poderá diferenciar aqueles que usam esta tecnologia de forma otimizada daqueles que só querem aparecer, sem o mínimo de estrutura e plano. Boa leitura!

Silvia S. Morita é engenheira pela Escola Politécnica da Universidade de São Paulo, formou-se em Nutrição, cursou o programa de Trazabilidad Alimentaria da Universidade de Salamanca, na Espanha, tem pós-graduação em Marketing e é coautora do livro "Mel Rastreado: transformando o setor apícola". Palestrante na área de alimentos, identificação e comunicação, Silvia traz uma grande contribuição para este livro, compartilhando sua experiência de aplicação do QR Code. Thomas Eckschmidt é engenheiro pela Escola Politécnica da Universidade de São Paulo, tem um MBA Executivo pela BSP, além de ser coautor de quatro livros de rastreabilidade alimentar em três idiomas. Protagonista de 10 prêmios de sustentabilidade, segurança do alimento, empreendedorismo e rastreabilidade, também é autor de três patentes de modelo de rastreabilidade. Thomas foi idealizador de um sistema de rastreabilidade que chegou a emitir mais de 80 mil QR Codes distintos por mês.

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