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Qualitative Marketing Research

by David J. Carson
Save 30% Save 30%
Current price ₹5,417.00
Original price ₹7,738.00
Original price ₹7,738.00
Original price ₹7,738.00
(-30%)
₹5,417.00
Current price ₹5,417.00

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Book cover type: Paperback
  • ISBN13: 9780761963660
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications UK
  • Publisher Imprint: Sage Publications UK
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 62.0
  • Language: English
  • Edition: N/A
  • Item Weight: 391 grams
  • BISAC Subject(s): Marketing / Research and Research

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Professor of services marketing

Research areas:

- Research methods
- Innovations
- Buyer behaviour
- Marketing strategy
- Strategy
- Marketing strategies in emergent markets

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