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Qualitative Marketing Research: Understanding Consumer Behaviour by Dominika Maison

Qualitative Marketing Research: Understanding Consumer Behaviour

by Dominika Maison
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Book cover type: Paperback
  • ISBN13: 9781041031147
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 290
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 2 ed
  • Item Weight: 486 grams
  • BISAC Subject(s): Marketing / Research

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

Dominika Maison, PhD, is Full Professor at the University of Warsaw, Head of the Department of Business Psychology and Social Innovations, and a marketing research practitioner.

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