Name: Qualitative Research in Digital Environments: A Research Toolkit
Brand: T&F
SKU: 9781138188693
Price: 3993.0 INR
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Qualitative Research in Digital Environments: A Research Toolkit

by Alessandro Caliandro , Alessandro Gandini

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ISBN13: 9781138188693
Binding: Paperback
Subject: Business Management
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: January 1, 2017
Pages: 246
Original Price: GBP 49.99
Language: English
Edition: N/A
Item Weight: 431 grams
BISAC Subject(s): Marketing / Research, Sociology / General, and Anthropology / General

About The Book

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

About The Author

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.

Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

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