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Quantitative Marketing-Logistik: Entscheidungsprobleme, Lösungsverfahren, Edv-Programme by Horst Tempelmeier

Quantitative Marketing-Logistik: Entscheidungsprobleme, Lösungsverfahren, Edv-Programme

by Horst Tempelmeier
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Book cover type: Paperback
  • ISBN13: 9783540128403
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 356
  • Original Price: EUR 35.5
  • Language: German
  • Edition: 1983
  • Item Weight: 499 grams
  • BISAC Subject(s): Marketing / General

Seitdem Peter Drucker im Jahre 1962 die physische Distribution als ''The Economy's Dark Continent" bezeichnet hat, ist eine nahezu unüberschaubare Anzahl von'Veröffentlichungen erschienen, die sich mit Problemstellungen beschäftigen, die im Kern oder am Rande der Marketing-Logistik zuzurechnen sind. Die betriebliche Warenverteilung hat sich parallel zur Verbreitung der quantitativen Methoden in der Betriebswirtschaftslehre zu einem der klassischen Anwendungsgebiete der quantitativen modellgestützten Entschei- dungs-Vorbereitung entwickelt. Vorliegende Gesamtdarstellungen zur physischen Distribution dagegen lassen i.d.R. die quantitativen Aspekte der auftretenden Fragestellungen wei tge- hend unbeachtet. Sofern auf quant i tati ve Verfahren Bezug genommen wird, werden sie lediglich in ihren Grundzügen dargestellt. Der mit betriebswirt- schaftlichen Fragen der Gestaltung von Struktur und Prozessen der physi- schen Distribution konfrontierte Student (und/oder Praktiker) ist daher häufig gezwungen, zur Behandlung konkreter Entscheidungsprobleme auf vor- wiegend modell-orientierte Literatur aus dem Operations Research zurückzu- greifen. Darüberhinaus sind die auftretenden Probleme im Bereich der physischen Distribution häufig derartig komplex, da der Leser wegen des damit verbun- denen zeitlichen Aufwandes nicht in der Lage ist, konkrete Probleme mit Grö enordnungen, bei denen die bestehenden Zusammenhänge zwischen den ein- zelnen Problemkomponenten erst deutlich werden, rechnerisch zu lösen.

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