Relationship Marketing: Concepts, Theories and Cases

Name: Relationship Marketing: Concepts, Theories and Cases
Brand: PHI Learning Pvt Ltd
SKU: 9788120348752
Price: 319.0 INR
Availability: InStock

by Biswas Supriya , Biswas Supriya

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ISBN13: 9788120348752
Binding: Paperback
Subject: N/A
Publisher: PHI Learning Pvt Ltd
Publisher Imprint: PHI Learning Pvt Ltd
Publication Date: March 29, 2010
Pages: 352
Original Price: INR 425.0
Language: English
Edition: N/A
Item Weight: 512 grams
BISAC Subject(s): Sales & Selling / General

About The Book

This compact and student-friendly text offers a comprehensive introduction to several topics of communication engineering, imparting a thorough grounding in the fundamental concepts of modulation and demodulation, radio transmitters and receivers, telephone communication systems, radar, television, network management in data communication, and some advanced communication systems such as cellular radio, satellite networking and so on. It explains the basic theory of operation and applications. The main objective is to provide the students with a clear understanding of the principles of communication engineering, aided by several diagrams and solved numerical problems.

Distinguishing features :

A number of solved examples that illustrate the application of theory to reinforce the concepts

Concepts are explained with block diagrams that highlight the most significant points for better understanding

Numerous objective type questions (around 400) are provided in the Appendix

The book is primarily addressed to the needs of the undergraduate students of electrical and electronics, electronics and communication engineering, and telecommunication engineering.

About The Author

M.N. Bandyopadhyay, Ph.D. (Jadavpur University), is Director, National Institute of Technology (NIT) Calicut. Earlier he was Director of NIT Kurukshetra. He has taught at Birla Institute of Technology and Science Pilani and NIT Hamirpur. Dr. Bandyopadhyay has 40 years of teaching and industrial experience. His areas of interest include digital signal processing and control engineering.

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