Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Relationship Revolution: Transforming Customers into Brand Ambassadors: Customer Relationship Management

by Gouri Shankar Patnaik
Save 9% Save 9%
Current price ₹1,619.00
Original price ₹1,770.00
Original price ₹1,770.00
Original price ₹1,770.00
(-9%)
₹1,619.00
Current price ₹1,619.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9798898799823
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Notion Press
  • Publisher Imprint: Notion Press
  • Publication Date:
  • Pages: 352
  • Original Price: GBP 13.99
  • Language: English
  • Edition: N/A
  • Item Weight: 472 grams
  • BISAC Subject(s): Customer Relations

Relationship Management: Building Brand through Customer Advocacy

This book offers a comprehensive and impartial exploration of Customer Relationship Management (CRM), emphasizing its strategic role in brand building and business growth by positioning customers as brand ambassadors. It covers CRM concepts, benefits, technologies, and implementation strategies aligned with marketing, sales, and service goals across the customer lifecycle.

Appropriate for students, professionals, and industry leaders, the book blends academic rigor with practical relevance. While CRM technologies are discussed, the focus remains on their managerial application to enhance customer understanding and organizational success. Readers can begin from any chapter, making it accessible to varied interests and preferences.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us