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Rentabilizar a IA através do marketing digital by Bolou, Eric

Rentabilizar a IA através do marketing digital

by Eric Bolou
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Book cover type: Paperback
  • ISBN13: 9786208230098
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 76.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Marketing / General

O marketing digital evoluiu muito para além das suas origens rudimentares, em que predominavam as campanhas de correio eletrónico simples e os anúncios de banners básicos. Atualmente, engloba um conjunto sofisticado de técnicas e tecnologias, todas concebidas para envolver, converter e reter clientes num ambiente digital ferozmente competitivo. Este diálogo sublinha a necessidade de as empresas se adaptarem ao ritmo implacável das mudanças tecnológicas, adoptando a inovação, personalizando as experiências dos clientes e adoptando uma abordagem multicanal abrangente ao marketing.No centro desta evolução está a monetização da IA, que está a remodelar fundamentalmente a criação de conteúdos, a interação com os clientes e a previsão de tendências de mercado. Ferramentas alimentadas por IA, como Voiceflow, Jasper AI e Grammarly, exemplificam como as empresas podem aproveitar a IA para automatizar e otimizar os processos de marketing, aumentando assim a eficiência e impulsionando o crescimento das receitas. Além disso, plataformas de análise preditiva como a HubSpot e a Salesforce Einstein permitem às empresas prever e capitalizar oportunidades de mercado com uma precisão notável, demonstrando ainda mais o potencial de monetização da IA.

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