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Reputation Analytics: Public Opinion for Companies by Daniel Diermeier

Reputation Analytics: Public Opinion for Companies

by Daniel Diermeier
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Book cover type: Hardcover
  • ISBN13: 9780226029627
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: University of Chicago Press
  • Publisher Imprint: University of Chicago Press
  • Publication Date:
  • Pages: 496
  • Original Price: USD 45.0
  • Language: English
  • Edition: N/A
  • Item Weight: 858 grams
  • BISAC Subject(s): Public Relations and Public Opinion Polling

A scientific approach to corporate reputation from the field's leading scholar.

Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice.

A milestone work from one of social science's most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.

Diermeier, Daniel: - Daniel Diermeier is chancellor of Vanderbilt University and formerly the provost of the University of Chicago. He is the author of five books, most recently of Reputation Analytics, also published by the University of Chicago Press.

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