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Reshaping Marketing Science in Wholesaling and Retailing by Theodore K. Tarnanidis

Reshaping Marketing Science in Wholesaling and Retailing

by Theodore K. Tarnanidis
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Book cover type: Paperback
  • ISBN13: 9798369361467
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 468
  • Original Price: GBP 250.8
  • Language: English
  • Edition: N/A
  • Item Weight: 803 grams
  • BISAC Subject(s): Marketing / General

As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

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