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Resources, Efficiency and Globalization

by P. Dimitratos
Save 35% Save 35%
Current price ₹3,639.00
Original price ₹5,597.00
Original price ₹5,597.00
Original price ₹5,597.00
(-35%)
₹3,639.00
Current price ₹3,639.00

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Book cover type: Paperback
  • ISBN13: 9781349314607
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 333
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2010
  • Item Weight: 537 grams
  • BISAC Subject(s): Business Communication / General, International / Economics & Trade, and Public Relations

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.


DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece.

DR MARIAN P. JONES Professor, University of Glasgow, UK.

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