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Retail Intelligence and Network Planning by Mark Birkin

Retail Intelligence and Network Planning

by Mark Birkin
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Book cover type: Paperback
  • ISBN13: 9780471498032
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 296
  • Original Price: USD 109.95
  • Language: English
  • Edition: N/A
  • Item Weight: 527 grams
  • BISAC Subject(s): Industries / Retailing, Advertising & Promotion, and Earth Sciences / Geography

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. *Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia *Numerous global case studies are used to show keys issues *Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment *Describes how retailers can plan their cross channel network strategy for the future

Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.

Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

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