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Review of Marketing Research

by Naresh K. Malhotra
Save 68% Save 68%
Current price ₹6,787.00
Original price ₹21,505.00
Original price ₹21,505.00
Original price ₹21,505.00
(-68%)
₹6,787.00
Current price ₹6,787.00

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Book cover type: Hardcover
  • ISBN13: 9780765621252
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 170.0
  • Language: English
  • Edition: 1
  • Item Weight: 522 grams
  • BISAC Subject(s): Marketing / Research

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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