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Review of Marketing Research

by Naresh K. Malhotra
Save 17% Save 17%
Current price ₹11,728.00
Original price ₹14,074.00
Original price ₹14,074.00
Original price ₹14,074.00
(-17%)
₹11,728.00
Current price ₹11,728.00

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Book cover type: Hardcover
  • ISBN13: 9780765621276
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Emerald Group Publishing
  • Publisher Imprint: Emerald Group Publishing
  • Publication Date:
  • Pages: 216
  • Original Price: GBP 81.99
  • Language: English
  • Edition: 1
  • Item Weight: 522 grams
  • BISAC Subject(s): Marketing / Research

Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.

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