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Revolução do retalho digital by Van Rooyen, Kyran Jon-Marc

Revolução do retalho digital

by Kyran Jon-Marc Van Rooyen , Filix Amoah
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Book cover type: Paperback
  • ISBN13: 9786200750082
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

Numa era em que a transforma��o digital est� a remodelar as paisagens do retalho em todo o mundo, a �frica do Sul encontra-se numa intersec��o crucial entre a tecnologia e o comportamento do consumidor. Esta investiga��o inovadora aprofunda a psicologia das experi�ncias de compra online, examinando o delicado equil�brio entre valor hed�nico, confian�a e perce��o de risco no mercado digital sul-africano. Atrav�s de uma an�lise quantitativa exaustiva e de abordagens metodol�gicas robustas, este livro revela uma vis�o cr�tica sobre a forma como a demografia e a psicografia influenciam os padr�es de compras online, a forma��o de confian�a e a avalia��o de risco entre os consumidores sul-africanos. Quer seja um estratega de retalho, um empres�rio de com�rcio eletr�nico ou um investigador acad�mico, este volume oferece uma vis�o inestim�vel sobre a din�mica em evolu��o do retalho digital nos mercados emergentes. As conclus�es aqui apresentadas n�o s� colmatam lacunas de conhecimento cruciais, como tamb�m fornecem implica��es pr�ticas para as empresas que procuram melhorar a sua presen�a online e construir rela��es duradouras com os clientes no crescente sector do com�rcio eletr�nico da �frica do Sul.

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