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Rivoluzione del commercio al dettaglio digitale by Van Rooyen, Kyran Jon-Marc

Rivoluzione del commercio al dettaglio digitale

by Kyran Jon-Marc Van Rooyen , Filix Amoah
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Book cover type: Paperback
  • ISBN13: 9786200750037
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Marketing / General

In un'epoca in cui la trasformazione digitale sta rimodellando i paesaggi della vendita al dettaglio in tutto il mondo, il Sudafrica si trova in un punto cruciale di intersezione tra tecnologia e comportamento dei consumatori. Questa ricerca innovativa scava in profondit� nella psicologia delle esperienze di acquisto online, esaminando il delicato equilibrio tra valore edonico, fiducia e percezione del rischio nel mercato digitale sudafricano. Grazie a un'analisi quantitativa completa e a solidi approcci metodologici, questo libro svela intuizioni critiche su come i dati demografici e psicografici influenzino i modelli di acquisto online, la formazione della fiducia e la valutazione del rischio tra i consumatori sudafricani. Che siate strateghi della vendita al dettaglio, imprenditori dell'e-commerce o ricercatori accademici, questo volume offre preziose informazioni sulle dinamiche in evoluzione della vendita al dettaglio digitale nei mercati emergenti. I risultati qui presentati non solo colmano le cruciali lacune di conoscenza, ma forniscono anche implicazioni pratiche per le aziende che cercano di migliorare la loro presenza online e di costruire relazioni durature con i clienti nel crescente settore dell'e-commerce in Sudafrica.

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