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Sales and Operations for Your Small Business
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From the Back Cover
Ensure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small Business. Here is detailed information on how to plan for and integrate departments, analyze markets, forecast sales, set pricing levels, manage inventories, outsource selected functions, and much more. Complete with easy-to-read discussions of relevant concepts along with practical examples of highly effective solutions, you'll also find:
Take advantage of the comprehensive, expert advice provided by Sales and Operations for Your Small Business and step up your small business planning, marketing, and management function today.
E. JAMES BURTON is Dean of the Jennings A. Jones College of Business at Middle Tennessee State University, Murfreesboro, Tennessee. An entrepreneur and businessman, Dr. Burton founded, managed, and sold several businesses before returning to academic life. He holds degrees in economics, management, and accounting, and is a Certified Public Accountant and a Certified Fraud Examiner. Dr. Burton is the author of Total Business Planning and the coauthor of The Total Business Manual, both from Wiley.
STEVEN M. BRAGG, CPA, CMA, CIA, CDP, CSP, CPM, CPIM, has been the COO of Isolation Technologies, a consulting manager at Ernst & Young LLP, and is currently the Controller of Intertech Plastics, Inc. He received an MA in finance from Bentley College and an MBA from Babson College. He is the author of Just-in-Time Accounting, Advanced Accounting Systems, Outsourcing, Accounting Best Practices, and Managing Explosive Corporate Growth and the coauthor of Controllership and The Controller's Function, all published by Wiley.
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