Name: Sales Force Management
Brand: Sage Publications
SKU: 9780997117134
Price: 9847.0 INR
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Sales Force Management

by Rich , Gregory

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ISBN13: 9780997117134
Binding: Paperback
Subject: Business Management
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: June 12, 2023
Pages: 516
Original Price: USD 166.0
Language: English
Edition: N/A
Item Weight: 1030 grams
BISAC Subject(s): Sales & Selling / Management

About The Book

Formerly published by Chicago Business Press, now published by Sage Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies. Author Gregory A. Rich delves into the challenges faced by today′s sales managers, covering topics such as technology, globalization, and social selling, keeping your students up-to-date with the latest developments in the field.

About The Author

Rich, Gregory A.: - Gregory A. Rich (Ph.D. from Indiana University, 1995) is a Professor of Marketing whose research has focused primarily on how leadership theory impacts the management of salespeople. Greg has published 15 articles in a variety of marketing and organizational behavior journals, including Journal of the Academy of Marketing Science, Personnel Psychology, Journal of Personal Selling and Sales Management, and Journal of Business Research. He is the author of a sales management textbook, co-author of a professional selling textbook, and co-developer of the management simulation game Cantopia. He is on the editorial review board of the Journal of Professional Selling and Sales Management. For over 20 years, Greg has served as a sales coach of students competing at the National Collegiate Sales Competition and other similar events. In 2020, he was named Sales Educator of the Year by the American Marketing Association Selling and Sales Management SIG.

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