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Sales Management for Improved Organizational Competitiveness and Performance by José Duarte Santos

Sales Management for Improved Organizational Competitiveness and Performance

by José Duarte Santos
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Book cover type: Paperback
  • ISBN13: 9781668434314
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 400
  • Original Price: USD 185.0
  • Language: English
  • Edition: N/A
  • Item Weight: 921 grams
  • BISAC Subject(s): Sales & Selling / Management

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

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