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Secrets of the Softer Side of Selling, Second Edition by Lois Carter Crawford

Secrets of the Softer Side of Selling, Second Edition

by Lois Carter Crawford
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Book cover type: Paperback
  • ISBN13: 9780974251141
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Marketing Idea Shop
  • Publisher Imprint: Marketing Idea Shop
  • Publication Date:
  • Pages: 206
  • Original Price: USD 19.97
  • Language: English
  • Edition: N/A
  • Item Weight: 282 grams
  • BISAC Subject(s): Sales & Selling / General

Whether you're early in your career or an old pro, authors Don and Lois Crawford show you how to achieve your goals-even if you never believed it was possible. If you're new to sales, or you own a business and have finally figured out that your job title really includes "sales director" or "sales rep," this book could be the flat-out best book you'll ever read. Secrets of the Softer Side of Selling, Second Edition is laid out in easy-to-read chapters. Each chapter has an exercise section to help you practice the skill or technique. There are proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses. Here's what you'll learn: -The "secret" six-step sales process -Simple ways to build rapport -How to discover the prospect's budget -Simple buyer behaviors to watch for -When to make a sales presentation -When to stop selling -How to make cold calls fun -How to handle the competition -How to manage customers for life -When to fire your customers

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