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Sell Smarter; Not Harder: Winning Big in Sales & Marketing by Neil J. Mahoney

Sell Smarter; Not Harder: Winning Big in Sales & Marketing

by Neil J. Mahoney
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Book cover type: Paperback
  • ISBN13: 9781466213661
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 124
  • Original Price: USD 24.95
  • Language: English
  • Edition: N/A
  • Item Weight: 177 grams
  • BISAC Subject(s): Marketing / General

The book identifies the Sales & Marketing processes that are least well-understood and most-frequently misused today, and explains how best to perform them. Real-world case histories based on the author's personal experience or first-hand knowledge make the recommendations more meaningful and easily understood.

30+ years experience in all areas and at all levels of Sales and Marketing, including: * Market Planning & Marketing Communications: GENERAL ELECTRIC COMPANY * National Sales Manager & VP Marketing: BAUSCH & LOMB * VP Group Publisher: ABC BROADCASTING * Founder & Owner: MAHONEY/MARKETING

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