Selling Big: Growing Your Business Within Large Companies

Name: Selling Big: Growing Your Business Within Large Companies
Brand: Praeger Publishers
SKU: 9780313380006
Price: 7647.0 INR
Availability: InStock

by Michael Raquet

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ISBN13: 9780313380006
Binding: Hardcover
Subject: N/A
Publisher: Praeger Publishers
Publisher Imprint: Praeger Publishers
Publication Date: April 9, 2010
Pages: 197
Original Price: GBP 60.0
Language: English
Edition: N/A
Item Weight: 499 grams
BISAC Subject(s): Marketing / General

About The Book

Showcasing the Client Alignment(R) process, this book details steps for reorienting a company to expertly align plans and activities to the specific goals and objectives of large clients.

The best business results are products of a company's successful utilization of a well-planned system. Developed over the course of 24 years of testing and refining, Selling Big: Growing Your Business within Large Companies details just such an approach to creating and growing business within large companies. The Client Alignment(R) process is a highly specific, entirely proven method for improving business development skills, an approach that is so clear and succinct anyone seeking to successfully develop business with large companies can benefit.

The process is organized around the four stages of business development--lead generation, prospect generation, client generation, and loyal client generation--describing in detail the activities needed at each stage. Specifically, the book explains how to plan time effectively, run account teams, and find business opportunities, as well as how to align with the needs and desires of clients from all perspectives including sales, marketing, service, operations, and senior management. The bottom line? The difference between good and great starts right here.

About The Author

Raquet, Michael: -

Michael Raquet is the founder of ClientAlignment Inc., providing consulting, training, and coaching to companies looking to successfully develop their business by aligning with their clients.

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