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Sensible Selling Through Sensory Neuromarketing by Reena Malik

Sensible Selling Through Sensory Neuromarketing

by Reena Malik , Shivani Malhan , Manpreet Arora
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Book cover type: Paperback
  • ISBN13: 9798369350584
  • Binding: Paperback
  • Subject: N/A
  • Publisher: IGI Global
  • Publisher Imprint: IGI Global
  • Publication Date:
  • Pages: 460
  • Original Price: GBP 258.4
  • Language: English
  • Edition: N/A
  • Item Weight: 790 grams
  • BISAC Subject(s): Marketing / General

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

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