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Sensory and aroma marketing

by Angel A. Carbonell-Barrachina
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₹9,109.00
Original price ₹9,109.00
Original price ₹9,109.00
₹9,109.00
Current price ₹9,109.00

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Book cover type: Paperback
  • ISBN13: 9789086862986
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Brill Wageningen Academic
  • Publisher Imprint: Brill Wageningen Academic
  • Publication Date:
  • Pages: 148
  • Original Price: USD 91.5
  • Language: English
  • Edition: N/A
  • Item Weight: 241 grams
  • BISAC Subject(s): Marketing / General

This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. Perhaps for readers the role of smell, sight, smell, and taste are obvious, but the book also provides examples of how touch and sound guide consumer decisions.

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