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Services Marketing by Vinnie Jauhari & Kirti Dutta

Services Marketing

by Vinnie Jauhari & Kirti Dutta
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Book cover type: Paperback
  • ISBN13: 9780199456161
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Oxford University Press
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 604
  • Original Price: INR 850.0
  • Language: English
  • Edition: N/A
  • Item Weight: 816 grams
  • BISAC Subject(s): Marketing / General

The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies. The book integrates theory with corporate examples and provides rich insights into the dynamics of the services sector. It also includes Internet-based exercises which will help the students apply theory to business situations.

Vinnie Jauhari Director, Education Advocacy, Microsoft Corporation India Pvt. Ltd, Gurgaon. Prior to this she was Director, Institute for International Management and Technology (IIMT), Gurgaon. Dr Jauhari has over 14 years of academic experience and was earlier Region Lead of HP Labs Open Innovation Office for India. She specializes in the areas of services, technology management, and strategy. She has authored over 150 papers that have been published in leading national and international journals.

Kirti Dutta is Dean and Professor (Marketing), G.L. Bajaj Institute of Management and Research, Greater Noida. Prior to this she was Associate Professor (Marketing) at Bhartiya Vidya Bhavan's Usha & Lakshmi Mittal Institute of Management, New Delhi. She had earlier worked at IIMT Gurgaon. She has over 11 years of industry experience and over six years of academic experience. Dr Dutta is on the review panel of three international journals.

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