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Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

by Athanasia Daskalopoulou , Daniela Pirani , Jacob Ostberg
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₹6,478.00
Original price ₹6,478.00
Original price ₹6,478.00
₹6,478.00
Current price ₹6,478.00

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Book cover type: Paperback
  • ISBN13: 9781032594002
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 236
  • Original Price: USD 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 359 grams
  • BISAC Subject(s): Marketing / Research

This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services.

Athanasia Daskalopoulou is Senior Lecturer in Marketing at the University of Liverpool.

Daniela Pirani is Senior Lecturer in Marketing at the University of Liverpool.

Jacob Ostberg is Professor of Marketing at Stockholm Business School, Stockholm University.

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