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Situative Verhandlungsführung: Transaktionsanalytische Konzeption Und Empirische Erfolgsanalyse by Manuel Beck

Situative Verhandlungsführung: Transaktionsanalytische Konzeption Und Empirische Erfolgsanalyse

by Manuel Beck
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Book cover type: Paperback
  • ISBN13: 9783658429577
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 522
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 1. Aufl. 2023
  • Item Weight: 640 grams
  • BISAC Subject(s): Marketing / General

Das vorliegende Buch eröffnet tiefe Einblicke in Unternehmenskommunikation. Es analysiert prägende Faktoren und untersucht situative Verhandlungstaktiken. Mit verschiedenen Perspektiven beleuchtet es Geschäftsbeziehungen und Kommunikationsstrategien. Die Mischung aus Theorie und Forschung bietet praktische Strategien und Werkzeuge, die Verhandlungsführer benötigen, um ihre Fähigkeiten zu optimieren und überzeugende Ergebnisse zu erzielen. Ein gemischter Forschungsansatz enthüllt Verhaltensweisen und Interaktionen, die den Verhandlungserfolg beeinflussen. Mit diesen Erkenntnissen werden Verkaufsgespräche revolutioniert. Das Buch ist ein praktischer Leitfaden, um Verkäufer-Interaktionen zu erfassen, Kommunikationsansätze zu überprüfen und weiterzuentwickeln. Es bietet Organisationen eine Methode für das Coaching ihrer Au endienstmitarbeiter und zeigt Verkäufern, wie sie ihre sozialen Kompetenzen optimieren können.

Dr. Manuel Beck ist Vertriebsexperte in der internationalen Logistikbranche. Als Vertriebsleiter der südlichen DACH-Region hat er sich auf die Führung von Vertriebsteams spezialisiert. Seine Expertise umfasst die Entwicklung von Go-to-Market-Strategien und das Rekrutieren von Vertriebsmitarbeitern. Seine Forschungen sind in mehreren akademischen Büchern veröffentlicht worden. Er ist auch ein gefragter Redner auf Branchenkonferenzen.

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