Six Simple Steps to Get More Clients, More Profits, and More Free Time: for Accountants and Bookkeepers
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If marketing your accounting business has been expensive, time-consuming, unpredictable, and perhaps even painful, you're not alone in your experience. The good news is there are concrete steps you can take to attract more profitable clients with less effort and little or no budget, right now. And don't worry - you don't have to be salesy or pushy or a cold-caller or a stalker! - just being your authentic self is all you need. This book will help you learn the exact steps you can take to find clients that are right for your business. It will provide you with a solid set of marketing skills that you can apply year after year to continue to attract and keep high-quality clients. You'll gain confidence as you grow your practice and gain business success. Includes glossary, index (in printed version), and study questions. 9 hours CPE for CPAs.
Sandi Smith Leyva, CPA, CMA, MBA, and founder of Accountant's Accelerator, has helped thousands of accountants earn more, work less, and serve their clients better through her innovative coaching and training services. Sandi was named one of the 2015 Top 25 Most Powerful Women in Accounting by CPA Practice Advisor, one of the Top 25 Thought Leaders for 2016 by CPA Practice Advisor, one of the 2013 "Ones to Watch" of Accounting Today's "Top 100 Most Influential People in Accounting" and was a 2013 Community Choice Honoree of the Small Business Influencer Awards held by Small Business Trends. She won a 2013 Stevie Award for "Maverick of the Year," and her work has also been noted by CBS News, PBS, Dallas Morning News, San Jose Mercury News, Accounting Today, Journal of Accountancy, Today's CPA, and The Practical Accountant. She is a regular contributor to CPA Trendlines. Sandi is one of a handful of women in the world who has co-piloted a tiny six-seat, single-engine airplane over the oceans and around the world. Her book, Following Amelia: A Modern Day 'Round-the-World Flight, describes her death-defying adventure along with the two award-winning humanitarian trips she managed to fit in along the way. Sandi has authored 30 books, CPE courses, and over 500 articles for clients such as Microsoft, Intuit, and the American Institute for CPAs. She writes BizBoost News, a client newsletter for accountants with strategic business content. Sandi is a CPA and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience. In her spare time, she loves hiking, traveling to remote places, and empowering women from poverty to prosperity through her nonprofit.
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