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Slightware: The Next Great Threat To Brands by Kenneth Weiss

Slightware: The Next Great Threat To Brands

by Kenneth Weiss
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Book cover type: Paperback
  • ISBN13: 9780615279220
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Hilltop Towers
  • Publisher Imprint: Hilltop Towers
  • Publication Date:
  • Pages: 196
  • Original Price: USD 15.99
  • Language: English
  • Edition: N/A
  • Item Weight: 295 grams
  • BISAC Subject(s): Marketing / General

"A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world..." Al Ries co-author, The 22 Immutable Laws of Branding and War in the Boardroom. When businesses began to move their brands online in the '90s the first step was placing information online. Brochures were cut-and-pasted to the web. It didn't work, and companies soon knew brochureware was not the answer. Now, digital systems are becoming more pervasive, and a parallel epiphany lies in the not-too-distant future: Data, functionality, rules and models will not be enough to create, present, grow and preserve brands. Systems will need to be infused with the brand at their elemental level. Otherwise, they will simply exist as Slightware. Slightware - The Next Great Threat to Brands is a must-read for branding practitioners, designers, marketers, technologists and user experience professionals.

Kenneth J. Weiss is a brand and user experience strategist with more than 15 years of client-side and consulting experience. Currently Ken serves as Director of E-Commerce for one of America's most recognized brands. Ken is a sought-after speaker and teaches graduate courses in online branding. Ken holds an MA in Media Management.

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