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Smart Calling, 3e: Eliminate the Fear, Failure, and Rejection from Cold Calling

Smart Calling, 3e: Eliminate the Fear, Failure, and Rejection from Cold Calling

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Book cover type: Hardcover
  • ISBN13: 9781119676720
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 256
  • Original Price: USD 25.0
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Sales & Selling / General, Marketing / Telemarketing, and Training

From the Inside Flap

Cold calling is not pleasant, it's no surprise that most people are reluctant to do it. The thought of calling people you do not know--repeating a cheesy sales pitch again and again with no meaningful information at your disposal--can fill anyone with dread. You have likely heard countless times that cold calling is one of the best ways to build business acquisition and growth, that it's a numbers game. That for every "no" you get, you're just that much closer to a "yes." You may have even been told that you have to love rejection to succeed! These are nothing but myths, and they're holding you back. Cold calling is dumb; it is usually destined to fail. Imagine if you never had to cold call again. What if you smart called instead?

Smart Calling will teach you how to harness the power of professional telephone prospecting to confidently initiate contact with people, engage them in conversation, create genuine interest in what you are offering, and make the sale. Proactive telephone prospecting is a critical part of new business acquisition and growth. It doesn't matter if you place one call a year or hundreds of calls a day--the Smart Calling process will help you consistently achieve superior results. This invaluable guide provides you with step-by-step instructions on acquiring intelligence about people, companies, and industries before speaking with a decision maker, creating a comfortable atmosphere for conducting business over the phone, and persuading your prospects to say "yes" to a meeting or a sale.

Acclaimed speaker and trainer Art Sobczak has taught salespeople around the world how to maximize their positive results and generate millions of dollars of new business for over three decades. In this book, Art provides you with his proven strategies and tactics for using the phone in your sales process while helping you eliminate the anxiety, fear, and rejection that can kill your morale. Many sales trainers and authors tell you what you should do on the phone, but they don't tell you how to do it. Packed with examples, engaging stories, hands-on activities, and real-world guidance, Smart Calling sets you on the path to mastering the fastest, cheapest, and most interactive way to make a contact and make a sale.

ART SOBCZAK is President of Business By Phone Inc. An internationally known speaker and sales trainer for over 30 years, Art has delivered over 1,500 prospecting and inside sales training programs and workshops to companies and organizations of all sizes worldwide. He received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his many years of contribution to the profession.

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