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So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

by Alain Thys
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Current price ₹875.00
Original price ₹980.00
Original price ₹980.00
Original price ₹980.00
(-11%)
₹875.00
Current price ₹875.00

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Book cover type: Paperback
  • ISBN13: 9781463785147
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Publication Date:
  • Pages: 102
  • Original Price: USD 9.99
  • Language: English
  • Edition: N/A
  • Item Weight: 127 grams
  • BISAC Subject(s): Customer Relations

Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. In just 99 pages, So You Want to Be Customer-Centric? helps you shake the habits that are preventing companies being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. The book includes case studies and best practice insight from senior executives who have been there: C&A, ING, Lexus Europe, L'Oréal Group, Orange Business Services, Philips, Sanoma Magazines International and the World Economic Forum.

For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.

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