• ISBN13: 9788132110200
• Binding: Paperback
• Subject: Business Management
• Publisher: Sage Publications
• Publisher Imprint: Sage South Asia
• Publication Date: January 1, 2012
• Pages: 514
• Original Price: INR 1295.0
• Language: English
• Edition: 4th Edition
• Item Weight: 700 grams
• BISAC Subject(s): Sales & Selling / General

This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field. Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.