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Social Media Advertising and Its Impact on Consumer Behaviour

by Emmanuel Elioth Lulandala
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Current price ₹2,113.00
Original price ₹2,874.00
Original price ₹2,874.00
Original price ₹2,874.00
(-26%)
₹2,113.00
Current price ₹2,113.00

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Book cover type: Paperback
  • ISBN13: 9788793530379
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Emmanuel Elioth Lulandala
  • Publisher Imprint: Emmanuel Elioth Lulandala
  • Publication Date:
  • Pages: 226
  • Original Price: GBP 24.99
  • Language: English
  • Edition: N/A
  • Item Weight: 309 grams
  • BISAC Subject(s): Advertising & Promotion and Internet / Social Media

Social media (SM) is inevitable in modern human life and business. People use it not only for networking but also for shopping, education, investment, politics, social cause, marketing, and generally, it has become an integral part of their life. Similarly, modern businesses regard social media as the most effective way to market their offerings to consumers. More than 160 million businesses around the world have adopted it as an integral element of promotion mix, since it enables direct communication with customers (Cooper, 2020; Hootsuite, 2020; Mangold & Faulds, 2009). As a result, marketer‟s dependence on traditional tools (i.e. television and newspapers) has reduced and social media has become an advertising battleground for brands.

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