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Social Media als Kommunikationsmittel für die Neukundengewinnung by Anonymous

Social Media als Kommunikationsmittel für die Neukundengewinnung

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783346685049
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 72
  • Original Price: USD 60.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 105 grams
  • BISAC Subject(s): Marketing / General

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.0, Beuth Hochschule für Technik Berlin, Sprache: Deutsch, Abstract: Inwiefern eignen sich Social-Media-Aktivitäten für die Neukundengewinnung? Wie können Unternehmen Neukunden in sozialen Medien gewinnen? Welche Strategien und Instrumente können in Social Media für eine erfolgreiche Akquise von Neukunden verwendet werden? Die vorliegende Arbeit soll das Potenzial von Social Media hinsichtlich der Neukundengewinnung für Unternehmen untersuchen und aufzeigen, wie Social-Media-Aktivitäten erfolgreich in die Unternehmenskommunikation integriert werden können. Zudem besteht das weitere Ziel darin, im Rahmen der Neukundengewinnung die grundlegenden Strategien und die damit einhergehenden Nutzungsmöglichkeiten von Kommunikationsinstrumenten in Social Media zu identifizieren und zu untersuchen.

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