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Social Psychology of Consumer Behavior

by Michaela Wanke
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Current price ₹10,902.00
Original price ₹18,169.00
Original price ₹18,169.00
Original price ₹18,169.00
(-40%)
₹10,902.00
Current price ₹10,902.00

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Book cover type: Hardcover
  • ISBN13: 9781841694986
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Psychology Press
  • Publisher Imprint: Psychology Press
  • Publication Date:
  • Pages: 406
  • Original Price: GBP 145.0
  • Language: English
  • Edition: N/A
  • Item Weight: 704 grams
  • BISAC Subject(s): Marketing / Research

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

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